Your Secret Weapon in Commercial Cleaning? - The Competition

Happy Sunday friends !

Commercial cleaning is a crowded industry.

Barrier to entry is low.

BUT

Most commercial cleaning companies are small, unsophisticated, and easy to outshine. In fact, your competition might be your biggest advantage—if you know how to position yourself.

Here’s why the competition works in your favor :

1. Low Standards = Easy Wins

Many small cleaning companies cut corners or lack professionalism

• They don’t have systems in place

• They don’t prioritize client relationships

• They’re reactive, not proactive

You can stand out by simply being better.

2. They Compete on Price. You Compete on Value

Most companies try to undercut each other, racing to the bottom.
Big mistake.

• Position your service as premium

• Offer exceptional customer service and reliability

• Focus on solving client problems, not just cleaning floors

3. Lack of Marketing Sophistication

Smaller companies often rely on word-of-mouth and outdated methods

• Invest in SEO and Google Ads (most don’t)

• Build a professional brand (most don’t)

• Build a Lead machine with Cold email

• Use data and systems to deliver results (most can’t)

The competition is your greatest opportunity—if you know how to differentiate.

Want to know exactly how we went from $0 to $500K/month by outshining the competition?

My course launches Tomorrow, December 2nd.

You have until midnight to buy it on Pre-Sale and secure your FREE group call where I’ll answer all your questions.

Reply “waitlist” to get the info.

~ Etiene

How I can help you today ;

1. Follow me on X for daily tip and inspiration to grow a commercial cleaning business

2. Book a consulting call with me where we can go over any challenge or even build a quote together

3. Reply to this email and tell me how I can help you.

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