Why I Fired Half My Customers (And Will Never Looked Back)

Hello Friends,

Sometimes, growth isn’t about adding more—it’s about cutting back.

A few years ago, I made the toughest decision in my business journey.

I fired half of my customers.

Yes, you read that right.

It wasn’t because they were bad people or their businesses weren’t valuable. It was because they weren’t right for us. And that one decision completely transformed how we operate—and helped us scale beyond what I ever imagined.

Here’s what happened:

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The Hidden Cost of Bad-Fit Clients

At first, I thought taking on every contract was the key to growth. After all, more clients = more revenue, right?

Wrong.

The clients we fired:

Constantly negotiated pricing, leaving razor-thin margins.

Didn’t value quality or professionalism, leading to endless headaches.

Wasted time and resources that could’ve gone to better-fitting clients.

I realized that these bad-fit clients were holding us back. They drained our energy, stressed our team, and left us struggling to meet payroll some months.

So, we did something bold.

We identified our ideal client profile—companies that aligned with our values and paid what we were worth. Then, we parted ways with the rest.

The Results?

Our profit margins skyrocketed.

We had more time and energy to serve the right clients at an exceptional level.

Our team morale improved because they were no longer overwhelmed by impossible demands.

And here’s the kicker: referrals from these ideal clients brought in even better customers.

Sometimes, less really is more.

Want to Attract Your Perfect Clients?

Right now, I’m building a special offer to help you find your perfect leads with a Done For You Cold Email setup.

Here’s how it works:

We’ll set up your entire cold email system and find leads that match your ideal client profile.

You’ll not only get the leads—you’ll also learn how to run the system yourself, so you’re never dependent on an agency again.

And it’s all for a one-time fee. No recurring costs.

Since I’m in beta, I’m offering this service at a reduced price—much lower than it will be next month when we officially launch.

But to make sure I can deliver great result, I’m only taking 5 spots during this beta phase.

If you’re ready to stop wasting time on the wrong clients and start attracting the right ones, reply “Beta” to grab one of the spots before they’re gone.

Cheers !

~ Etiene

How I can help you today ;

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