Stop Chasing Clients—Join Associations Instead

Hello Friends,

Want to land more of your ideal clients without feeling like you're constantly chasing them?

Associations are the best-kept secret for meeting your ideal clients in a way that’s natural, non-salesy, and actually enjoyable.

When you join the right associations, you’re no longer that “annoying salesperson” trying to push your services. Instead, you become a familiar face—someone they know, trust, and eventually do business with.

Why Associations Work So Well

Associations create an environment where you can:

• Build Real Relationships: You’re connecting with potential clients on a personal level, which naturally leads to business opportunities.

• Understand Their Needs: Instead of guessing their pain points, you can ask directly and position yourself as the perfect solution.

• Be the Go-To Expert: Over time, people in the association will see you as the go-to person for their cleaning needs.

Where Should You Start?

A great place to begin is BOMA (Building Owners and Managers Association). There’s a chapter in every metro area, and it’s packed with your ideal clients—property owners, developers, and facility managers.

All of our best clients come from BOMA, but here’s the catch—so do our competitors.

BOMA isn’t the easiest place to stand out because every big cleaning company is already there. That’s why you should also look for other niche associations where your competitors aren’t lurking.

Consider joining:

• Chamber of Commerce: Great for building local credibility and connections.

• Daycare Owner Associations: A niche with high cleaning needs and fewer competitors.

• Restaurant Owner Associations: They always need cleaning and compliance services.

• Car Dealership Owner Associations: Large spaces, high foot traffic—ideal clients.

Find Your Niche Association and Dominate It

Here’s a story to drive the point home:

One of our competitors skipped BOMA entirely and joined an association for private school owners and directors.

While the rest of us were fighting for the same clients in BOMA, he was the only cleaning company in that association. He’s been there for over 10 years now, and his reputation is rock solid.

Could we go after him? Sure. But at this point, it’s his playground, and he’s reaping all the benefits.

Lesson? Find your own niche association where your competitors aren’t, and you could strike gold.

So, stop chasing clients and start meeting them where they actually want to connect.

Cheers,

~ Etiene

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